There’s something special about being in the same room with thousands of athletic trainers who are all focused on helping people move and feel better.
From June 25–26, the HawkGrips team was on-site at the Orange County Convention Center in Orlando to connect with the athletic training community, sharing tools, talking treatment strategies, and offering hands-on demos.
We arrived a day early to get set up and hit the ground running. Repping HawkGrips on the ground was Frank (our CEO & Founder), Molly (Social, Sales, & Distributors), Jackie (Education), and Mike (Marketing).
We’re always grateful for the chance to spend real time with ATs from all over, hearing what’s working, what’s needed, and how we can keep supporting the profession.
Booth #2027 at NATA 2025
We set up shop at Booth 2027 with the full HawkGrips lineup: our signature IASTM tools, clean-ingredient topicals, silicone cupping sets, and BFR kits. Everything was out and ready to try because the best way to understand our products is to feel them in action.
Attendees got hands-on with the gear, asked great questions, and talked with our team about how these tools fit into their treatment approach. We also had a lot of interest in our CEU education offerings, both live (in-person or virtual) courses and self-paced webinars.
From students to seasoned ATCs, people were excited about education they could put to work in the clinic.
Our booth giveaway also brought in tons of entries… and one very lucky winner! Congrats to Andrew Sheridan from Columbus, NE, who took home an HGPro Bundle valued at over $800. This all-in-one set is a comprehensive solution for soft tissue treatment, combining our best-selling HGPro IASTM Multi-Tool with our full line of therapeutic topicals and a silicone cupping therapy set.
To enter, attendees simply swung by Booth #2027 and scanned their badge. Simple and easy.
Education & Product in Action
We were so lucky to be part of two hands-on education sessions during the conference. Tuesday’s course gave attendees a close-up look at cupping therapy, and on Wednesday, we had a packed room for “Myofascial Release & Soft Tissue Mobilization” with 150 people testing out techniques in real time.
Getting our tools into people’s hands is always a game-changer. You can read about IASTM or watch a video, but once you feel the difference for yourself, you get it. The grip, the glide, the feedback… Once you try HawkGrips, it’s tough to go back to your old tools. Feel it to understand the difference.
Also, shoutout to everyone who commented on how good our Vanilla Emollient smells. Yes, it is vanilla cupcake / frosting vibes you’re picking up, and we love it too. A product that feels good and smells good is a win for both healthcare professionals and their patients.
Connecting with Community
One of the best parts of NATA? The people. We spent two full days meeting students, professors, and ATCs from all kinds of settings — D1 programs, high schools, clinical practices, and the military. We met athletic trainers who’ve been using our tools for years, clinicians who just completed their first IASTM course, and students excited to expand upon and sharpen their skills. Some came by to share success stories. Others just wanted to say hi and check out what’s new.
Hearing real feedback from real users never gets old. Throughout the week, we had people stop by the booth to tell us how much they love their tools.
“Best tools I’ve ever used” is always a great one to get.
Let’s Stay Connected
Thanks to everyone who came by the booth, chatted with us, tried the tools, or joined an education session. Events like NATA are a reminder of how important and fun it is to connect in person with the people we serve.
We’ll be back next year for NATA 2026… This time, it’s in our home city of Philadelphia! In the meantime, keep an eye out for us at other conferences, workshops, and live CEU events throughout the year.
Couldn’t make it to Orlando? You can still check out our tools, courses, and upcoming events here.
And don’t forget to follow us on Instagram, LinkedIn, and Facebook for product highlights, behind-the-scenes moments, and CEU opportunities.